Alcoa

Aluminum producer.

"I can clearly state I am delighted with the outcome. Positive feedback has been universal… Please pass on my thanks to your staff for a very successful exercise."

Wayne Osborn, Managing Director
Alcoa World Alumina Australia

In 2003, following an Australia-wide selection process, Alcoa Australia appointed Bonser Design to develop and implement a major rebranding campaign to update and consolidate the company’s corporate identity. For this extensive exercise, we created a distinctive visual branding program incorporating eye-catching photography, a dynamic graphic device and a new positioning statement. These were applied across a full range of marketing and operational materials.