Asia Pacific Breweries

Asia Pacific Breweries

Asia Pacific Breweries is one of Asia’s premier brands, and a company with major interests throughout the region. This corporate video production was designed to give the different products a cohesive brand identity, and at the same time to illustrate how beer contributes to cultures in ways that are specific and individual.

The director constructed a number of different scenarios using local model talent in each of the major markets, ranging from the snow-covered slopes of New Zealand to Ho Chi Minh City’s busy main square.