Baked Provisions

Baked Provisions

We recently completed a rebranding project with Baked Provisions that coincided with their expansion plans for entering the Sydney market. Whilst Baked Provisions already had a great range of products, entry into a new market led them to review how their products would compare to the competition over East. Bonser Design was able to help by producing a brand and marketing report, outlining the shortcomings of the company's existing brand and providing branding and marketing recommendations for their expanded launch.

By working with Twee and her team at Baked Provisions, Bonser Design was able to create a new, upmarket logo and brand that better resonates with the premium quality of their savoury and sweet products. This brand image was reinforced by the positioning statement "Bakery Fresh – Premium Taste".

Not only has the updated brand been applied to food packaging solutions, it now also appears on their new website, corporate folder and product brochures that feature mouth-watering photography of their succulent pies, home-style savoury treats and delectable sweets.


Rebrand/Logo Design, Positioning Statement, Packaging/Label Design, Corporate Folder, Product Brochures, Website, Signage