A leading provider of commercial, industrial and corporate risk management and insurance broking service.
With a brand and logo that was nearly 30 years old, Interlink Insurance Brokers – a leading provider of commercial, industrial and corporate risk management and insurance broking services – had their concerns about their brand image confirmed by a Bonser Design brand audit. The brand identity was very much out of date and clearly no longer appropriately reflected the firm’s client offering and core values. The resultant logo and positioning statement, “Managing Risk - Optimising Solutions”, combined with strong graphic design elements to produce a fresh and powerful corporate identity. This new look has been embraced by all staff and is seen as the ideal image for the company as it continues to expand.
Work for Interlink included
Rebrand, Logo, Positioning Statement, Website, Presentation Folders, Business Cards, Letterhead, Compliment Slip, Office Signage, Style Guide.