Positioning businesses for success through strategy-driven creativity and impactful communication.

Positioning is central to carving out a brand’s space in the market and leaving an imprint in customers’ minds. We ensure that we understand our clients’ distinctiveness and aspirations – this insight guides us to create strategy-focussed work that aligns to your business and goals, while clearly communicating your point of difference.

The result is a positioning statement (tagline) that distils your customer promise into a memorable few words. Your focussed positioning then underpins the work we do on your logo, broader messaging, website and marketing material.

A business name is more than just a label; it’s the cornerstone of your brand. We help business owners in crafting unique, ownable names that align with their vision and strategy. We consider trademarks, domains and your competitive landscape to ensure the name adds immediate value and relevance to your business.

An effective logo encapsulates a brand’s essence, reflects its unique story and helps it stand out in the market. For more than 40 years we’ve distilled brand personalities into memorable, appropriate and timeless marks, adaptable across mediums. Whether a refresh or a totally new identity, each logo design is a result of rigorous exploration and refinement, prioritising simplicity and relevance.

Explore a showcase of our logo design

When your business interacts with customers across multiple platforms, consistent branding is key. A style guide captures your brand’s visual language, detailing elements like logo variations, colour palette, typography and imagery. It serves as a comprehensive manual for staff and suppliers, ensuring cohesive branding across all touchpoints.

Engaging copy is central to any effective piece of marketing collateral – whether it be a few words on an expo banner or a comprehensive capability statement. We pride ourselves on thoughtful and polished written content across all projects. Our copywriters undertake thorough research into your operation and marketplace, and distil key information into clear and succinct content that reflects the unique character of your business and communicates the value you deliver.

In a digital era, capability statements stand out – their tangible presence lends authenticity and credibility. They offer focussed attention, free from online distractions, and provide a personal touch in distribution that can create a lasting impression. As your ‘printed salesperson’, it’s essential that the brochure design reflects your brand’s professionalism. Our team crafts compelling copy and visuals, ensuring clarity and connection with your audience through every page flip.

Every time your business communicates, it is portraying an image. When that material contains substantial and important content, it is vital that your brand image is appropriately and consistently handled to reinforce the values and messaging you have worked hard to establish. We design reports that appeal to stakeholders and investors, presenting data and information in a manner that holds attention and showcases performance.

Bespoke presentation folders elevate your brand’s professionalism, neatly compiling diverse materials like profiles, brochures, flyers and business cards. They are tactile touchpoints that enhance engagement and present your company’s suite of marketing material in a cohesive on-brand format. Perfect for proposals, welcome packs, promotions and media kits, these folders offer flexibility of content for presentation.

Well-designed banners and expo displays amplify brand visibility and credibility at events. We consider all aspects – from assisting clients in selecting a format that suits their audience, to the lighting and layout of the experience, to the durability and portability of the finished product. Our expertise ensures the optimal balance of imagery and text for eye-catching and memorable environmental branding.

A compelling presentation deck is pivotal for conveying your message with impact. In instances where your business must make a strong impression, we create decks that engage and inform. For investment slideshows, conference keynotes or half-yearly reports, we tailor the distinctive aspects of your branding to elevate your professional image and enhance your messaging.

Each sign in a business’s environment is an opportunity to express its visual identity and differentiate itself from the competition. We integrate our clients’ unique brand attributes with technical and functional requirements to create striking and effective visual concepts for building signage, vehicle livery, interior office decals, retail graphics and complex wayfinding systems.