Innovaero is an Australian leader in aeronautical product development, certification, manufacturing and maintenance. Its highly skilled team of engineers has produced innovative designs and groundbreaking technologies for industries including commercial aviation, geospatial imagery and defence. The business has recently focused its services on unmanned aerial systems (drones) and airborne sensors for military applications.
With the company looking to move into a more specialised market, with high-end tenders and competitors, Innovaero needed to present a more credible face – far and beyond its previous word-of-mouth approach.
Innovaero’s new logo embodies the precision and dynamism of their work. The sleek brand identity was specified in comprehensive guidelines, and extends into marketing material that confidently and professionally showcases the company’s credentials.
Scope of Work
- Logo design & brand identity
- Copywriting & key messaging
- Website design & development
- Magazine ads
- Presentation deck
- Style guide
When approached by the founder and engineering genius of this groundbreaking business, the unique challenge was evident from day one. Navigating intricate confidentiality necessitated by their innovative work in defence, our strategies – including an emphasis on genuine but evocative photography of manufacturing facilities – resonated at both technical and corporate levels.”