A venture of two partners bringing together decades of experience from opposite sides of the world, Doolee is a specialist contractor in the areas of civil construction, waste containment, water management and asset management. The company prides itself on self-performed, single-provider solutions, designing and delivering complex projects in the toughest of conditions.
Challenge.
Doolee first came to us as a relatively new enterprise. With the original green logo to remain, we were challenged by the partners to elevate the company’s position in the minds of its significant target clients.
Solution.
We created a distinct visual style for Doolee, with a broadened colour palette and clean presentation of its specialised capabilities across web and print communications. As the company has evolved its offerings, we’ve worked alongside to refine and maintain its professional image and messaging.
Scope of Work
- Copywriting & key messaging
- Website design & development
- Capability statement
- Marketing flyer
Result.
Doolee’s challenges as a small business resonated with us – they too were ‘punching above their weight’. We enhanced the business’s brand presence to capture their confident, hands-on approach, quickly solidifying market position. We made Doolee look as good as they are, and have forged an ongoing relationship to ensure their image reflects the evolution of their business.”