Family owned and operated since 1959, Narrakine produces, processes and exports pure hay and grain from its namesake property near Williams in Western Australia’s Wheatbelt. Originating from a livestock farm, Narrakine was the first Australian company to export hay to Japan. Over three generations, the business has diversified into a globally recognised name in hay and grain.
Narrakine’s operations had streamlined in recent years, and deficiencies in its image and communications were becoming evident. We were tasked with evolving the Narrakine brand to better reflect the personality of its people and its current client offering.
Retaining the icon and colour palette, we developed a new Narrakine wordmark that speaks with confidence. Dual-language marketing material respects the core export market of Japan and highlights the quality of the Wheatbelt environment as Narrakine’s clear point of difference.
Scope of Work
- Logo refresh & brand identity
- Copywriting, tagline & key messaging (English & Japanese)
- Website design & development (dual-language)
- Capability statement (dual-language)
- Marketing brochures (English & Japanese)
After initially engaging Churchill Press to produce a corporate book on Narrakine’s past, the focus quickly shifted to improving communication for its present and future, as the client recognised Bonser Design’s experience in high-quality material aimed at overseas markets. They were delighted with the clear presentation of Narrakine’s revised business operations, including authentic dual-language materials honouring their significant Japanese audience.”