At Bonser Design, we know the value of creative marketing for business in the China and Asia-Pacific markets – and we know how to maximise it.

Since undertaking our first projects in Singapore in the late 1980s, we have gained a wealth of experience across a range of sectors in Asia. We have absorbed how Asian markets respond to clean graphic design, concise communication, authentic translation, strong photographic imagery and high-quality printing.

Our expertise is a two-way street. We bring an Australian branding agency perspective to clients in the region looking to expand their reach into western markets with professional brand strategy, graphic design and marketing materials. We also help Australian businesses develop and implement China and Asia-Pacific strategies to establish their brand presence in the region – from publications to product lines.

Sparkling Air

  • Brand identity
  • Dual-language positioning statement
  • Responsive, dual-language, eCommerce website
  • Product brochure
  • Packaging

Watershed Premium Wines

We designed, wrote and produced a comprehensive history publication for this award-winning winery in Margaret River. The coffee table book chronicles the brand’s foundation, the design and construction of its impressive building, the winemaking and hospitality facilities, the events and functions it caters for, the awards and accolades it has collected, and the stories of each of its four product ranges. In line with Watershed’s broader strategy for exporting into China, the book is presented in dual-language (English and authentic Mandarin translation), and is case-bound with a premium print finish.

Plantagenet Wines

Dual-language (English and authentic Mandarin) winery profile

Shimadzu Corporation

With its head office in Japan, and offices throughout the world, Shimadzu Corporation is a world leader in the design and production of systems, equipment and components for scientific, medical and industrial applications.

Our production of a corporate profile for Shimadzu Australasia successfully demonstrated our understanding of the corporation’s core values and our ability to accurately express them through graphic design. This work led to Bonser Design being commissioned to create Shimadzu Corporation’s world-wide company profile.

Thakral Group

Founded in Bangkok in 1905 as a small textile retail business, the Thakral Group now employs more than 11,000 people in 34 countries. Bonser Design produced the Group’s first corporate profile – a substantial publication which featured this Singapore-based corporation’s worldwide trading, manufacturing, property development, hotel and investment operations.

Our research into the Group’s history and corporate culture led to the development of a richly traditional design and colour scheme. This immediately appealed to the directors and has been retained for our subsequent editions of the profile.


 Our recent projects